About Us

Want to know more about who we are and if we are the right fit for you?  You’re in the right place!

Our Mission

To empower small business owners with the skills and collateral they need and a clear plan for how to achieve their marketing goals.

Core Values

Our Values

This is what we stand for. 

These values underpin everything we do.


We believe in honesty and open communication with customers, suppliers and each other.


Regardless of what industry you are in, we believe there is always opportunity to collaborate with other small businesses in a mutually beneficial way.

Education & Empowerment

We believe in lifelong learning and self development.  We are continually upskilling ourselves and helping our customers to do the same.  Knowledge is power.

Our Kickass Team

Toni Perrin Headshot

Toni Perrin


New Zealand born and bred, I have always had an interest in marketing. 

A lot of the jobs I have had over the years have involved marketing in various forms – trade shows, merchandising, sales, direct mail and social media to name a few.

After completing my Bachelor of Business and Information Management with a marketing major, I “accidentally” ended up as a travel consultant with one of the largest Travel agency chains in the world.  I fell in love with the travel industry and eventually moved to an independent contractor role where I was responsible for obtaining my own clients and conducting my own marketing initiatives.

After a 16 year career, Covid-19 border closures forced me to reinvent myself.  I created a travel blog where I worked on my writing skills and took time to improve my skills in social media, website design and copywriting. 

Having been a sole trader for a few years, I soon identified that there was a business opportunity helping startups and small businesses get their marketing sorted at an affordable price without ongoing fees and thus Kickass Marketing was born.

I’m a straight shooter and I’m not afraid to get a little kickass on people when they need it.  The truth is, as business owners, we all need that from time to time! 

In order to ensure that my clients get a one-stop shop solution, I have teamed up with some other fabulous small business owners to provide services that complement my own.  I have developed strong relationships with the following people and can bundle their services with my own to provide value and convenience.


Toni Perrin Headshot
Lisa Davis

Lisa Davis

Wildly Creative

Lisa is creative, passionate and intuitive.  She has the skills to take your ideas and turn them into beautiful logos and branded marketing materials.  It was a no-brainer for me to include Lisa as part of the Kickass Marketing Team.

Ian Stone

Ian Stone

Posh Photography

Ian is one of the most experienced photographers in Cairns.  He takes stunning images and truly makes you feel comfortable in front of the camera.  I’ve personally known Ian over a decade so I’m very excited to be working alongside him.

Our Memberships & Affiliations

BNI Proud Member
Trading Mates Logo

Ready to Take Control of your Marketing?

Let’s Work Together!