No Nonsense Marketing
Straightforward advice at a reasonable price
The Kickass Marketing story
Once upon a time (well, 2020 to be exact) a young (ish) travel agent’s life was thrown into turmoil when a global pandemic unlike anything the world had ever seen brought her 16-year career to an end.
That travel agent was me. Toni Perrin.
What was I to do? Reinvent myself of course!
Having completed a business degree with a major in marketing (many) years earlier, I went back to those roots. I took the time to refresh my skills (it had been a while) and Kickass Marketing was born.
Then, in 2021, I made a decision that would alter the course of my life forever…
I became a Master Practitioner of Neuro Linguistic Programming (NLP), Time Line Therapy ®, and Hypnosis.
How is that relevant? NLP is all about the language of the mind and as a copywriter, it comes in handy to know how to speak to people’s unconscious minds so that things resonate with them at a deeper level! It also allows me to coach my clients to help them overcome their obstacles and achieve their goals.
What's in a name?
I get a lot of comments about the name Kickass Marketing – usually positive but better to be someone’s shot of vodka than everyone’s cup of tea!
It took a long time to settle on it as there are so many marketing companies out there and I had a lot of different ideas, but this is the one that I kept coming back to.
Those who know me well, think it suits me perfectly as I am known for my direct approach and straight talking, especially when someone needs a little kick up the ass (don’t we all sometimes?).
The aim was to have a name that people would remember and after a few years in business, it seems to have worked!
The kickass marketing team
I may be a one-woman operation on paper, but Kickass Marketing always has and always will be a team effort.
Toni Perrin
Chief word nerd, designer, visionary
I may have been born in the city and loved living in London in my early twenties, but moving to Cairns made me realise I prefer towns over cities.
Eventually, I yearned for more space, the chance to be self-sufficient, and to be part of a smaller community. So, I relocated with my partner and son to the Ravenshoe region in early 2023 and wouldn’t want to be anywhere else.
When I’m not at my desk, you’ll usually find me out in the paddock tending to our animals or gardens, preserving our home-grown fruit and veggies, baking in the kitchen or volunteering with a local community organisation.
My referral partners
Collaboration is important to me which is why I work with several amazing other owner-operated businesses that add value to what I do.
These businesses include graphic designers, photographers, and even other website designers that I can trust to deliver my clients incredible outcomes in conjunction with my own services.
They are an integral part of the Kickass Marketing team too.
My Advocates
Word of mouth business is my favourite kind of business and I’m grateful for every referral my advocates send to me.
My business has grown steadily and organically because of you – you know who you are!
The kickass marketing APPROACH
If you want someone to explain things to you in the simplest possible way, get things done when the technology scares you, and make low and no cost suggestions that will help to grow your business then you’ll love Kickass Marketing.
Here's what's important to us...
CUSTOMER SATISFACTION
I love to create raving fans. My business has a high percentage of repeat business and word of mouth referrals – this only happens when you deliver results that clients are very happy with.
PROFITABILTY
We are all in business for a reason and as much as we would love money to never be a concern, a business that isn’t making a profit is not sustainable in the long term. Profitability is my aim for all my clients as well as for Kickass Marketing. A rising tide lifts all ships and profitable businesses are much more able to do great things in the community.
VALUE FOR MONEY
Providing my clients with exceptional value and reasonable pricing is important to me. There are far too many marketing agencies that don’t deliver that value and Kickass Marketing will never be one of those agencies. We are known for going above and beyond to deliver massive value for money.
Collaboration
We are all in business for a reason and as much as we would love money to never be a concern, a business that isn’t making a profit is not sustainable in the long term. Profitability is my aim for all my clients as well as for Kickass Marketing. A rising tide lifts all ships and profitable businesses are much more able to do great things in the community.
Connection & Community
I’ve always been a networker. Connecting people and helping others is at the centre of everything I do. Whether it’s helping in community organisations or working with my clients to create a network, I love building connected communities. Creating long-lasting relationships and connections with clients, community members, and business owners is one of the things I love most about my business.