by Toni | Apr 20, 2021 | Branding, Small Business
Marketing experts harp on about branding all the time but as a small business owner you may be thinking… “Why do I need to build a strong brand?”. “Surely branding is just for big businesses”. “Why would I spend hundreds of dollars on a logo when I can...
by Toni | Apr 20, 2021 | Branding, Small Business
Branding is one of those things that we often associate with large corporations – the concept often springs to mind big names such as Qantas, Ikea or Smirnoff . So, why is branding important for small business? What is branding? We should probably start by defining...
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